One of the top cycling events in the United Kingdom has to be the Tour of Britain. It may be United Kingdom’s version of Tour de France, but there is more to it. Since it is a revamp in 2004, the Tour of Britain has enjoyed growing popularity amongst the masses. It is not surprising that broadcasters are facing intense competition to secure rights for Tour of Britain TV coverage.
ITV will be the broadcasters for the Tour of Britain 2021. The route for this race was unveiled back in February. Many praised the organisers for switching to a more comfortable route, which is likely to guarantee excitement throughout the race. Twenty teams – including several UCI World Teams – will be taking part in the race, which begins on September 4 in Glasgow. Tour of Britain live broadcast will cover the race through various avenues. ITV4 will be broadcasting the Tour of Britain live three hours per day while a highlights program lasting one hour is also on the cards.
Aside from being available on ITV4, subscribers will also be able to catch the action through the ITV player even after 30 days. Free content is available on YouTube in the form of small clips highlighting the action. Residents in the United Kingdom will be able to catch the action live on Sky channel 464, Freesat channel 251, and Virgin Media channel 552. These options are applicable only for the UK residents. Those in the mainland Europe will be able to catch Tour of Britain action through a variety of channels and online streams.
Tour of Britain on TV is especially important for those living in Britain, as nationalistic pride goes up significantly during this period.
As one of the important spectacles during the cycling season, it is not surprising that there is quite a lot of interest over Tour of Britain – U.K.’s Pinnacle cycling event.